Field notes

Build logs, opinions and
things we got wrong.

Writing from the people doing the work. No thought leadership, no listicles.

Big-bang rewrites fail for the same three reasons every time. Here is the boring alternative that got a twelve-year-old storefront onto a mo…

Bolting a cache onto an online-first app produces something that fails in more interesting ways. Offline changes what your data model has to…

Let’s build

Have something that needs to exist?

Send the brief. You get a scoped response with pricing, a delivery plan and the names of the people who would build it — within two working days.

Start a project See the work